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Despite Economy, Fan Turnout Big 
For New York Comic-Con 2009
by Calvin Reid -- Publishers Weekly, 2/9/2009 8:03:00 AM
The country may be reeling from the worst economy in years but you couldn’t tell it from the tens of thousands of fans pouring into the Jacob Javits Center for the fourth annual New York Comic-con this past weekend. The show opened on Friday afternoon to a respectable crowd of fans after a morning of trade and professional presentations, but the fans showed up in force on Saturday and the Javits Center was a beehive of enthusiasm and commerce as huge crowds swarmed the entire exhibition floor from one end to the other all day long. Reed Exhibitions v-p and NYCC show manager Lance Fensterman said this year’s show drew nearly 77,000 fans, up from the 67,000 attendees last year. (PW is a sister company to Reed Exhibitions.)
Show officials had projected this year’s show would continue to grow despite the dire shape of the economy and it didn’t disappoint. Demand for tickets was high and the show was sold out on Saturday for the first time ever. The second year of Kids day on Sunday—featuring a signing by Wimpy Kid creator Jeff Kinney and a variety of kids' workshops—really kicked in this year and the exhibition floor was filled with crowds of kids and their haggard, stroller-pushing parents. Traditional book publishers were out in force. The category continues to grow in the book market and big publishers like Random House are beginning to look right at home amid the bedlam, hype and wacky costumery of the typical comics consumer show.

Source: Publisher’s Weekly
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